The Importance Of Website Usages Statistics
Posted by admin on November 6, 2007 in Business
Usage statistics provide a great deal of information about the impression your website creates on viewers. Among other things, usage statistics reveal how your viewers found your site. It is important to know what pages a viewer looks at, how long they spend on each page, and what page they click on next. Finally, usage statistics that also include IP information can be helpful in determining if someone visits the website on more than one occasion.
Today, almost every webmaster is concerned about their search engine page ranking. In order be amongst the first ten websites returned based on certain keywords, the site must have specific characteristics and features. Along with search engine optimization, webmasters may also employ marketing campaigns in order to try and boost sales. Since usage statistics will show you how visitors found your site, they can easily offer a way to evaluate the success or failure of any given website marketing element.
Any merchant can tell you that they don’t just want people to visit their site, and drive up bandwidth usage. They want people to come to the site and buy what is available for sale. Usage statistics can provide valuable information in terms of finding out where the breakdowns are between visit behavior and converting to purchasing behavior. As an example, even though viewers may not send you a note to say your site is difficult to navigate, you may come to recognize this based on what pages your viewers click on.
The amount of time someone spends looking at any individual page is one of the most key usage statistics available. As an example, if someone spends a minute or less, chances are they didn’t even bother to wait for the page to finish loading, let alone read it. This alone can indicate that you either need to create a page that loads faster, or pay a visit to the site yourself to see why people lose interest so quickly.
While many people feel uncomfortable about their IP address being recorded, it is vital information for a webmaster. If someone visits your website on a repeat basis, you will know that your site is of interest to that person for some reason. Analysis of these kinds of usage statistics can also help you refine strategies designed to convert visitors into paying customers.
As more and more businesses seek to market their products over the internet, usage statistics are key tools to assist with the evaluation of every aspect of a website. How a person navigates through your site can reveal a number of things about the success of the site design. Because we all see things differently, what might seem like an easy, efficient website design can easily be confusing to viewers. Someone that must wait too long for your site to load, or is confused by your site design will not come back again. Without usage statistics, you may never have the opportunity to discover this, let alone make the necessary changes. In order for a potential customer to purchase from your site, they must first be able to find it. Search engines, article directories, and targeted ad campaigns are all vital tools. Once again, usage statistics are necessary to help you determine the success or failure of each type of marketing strategy.
