Direct Mail - A Surprising Key Advantage
Posted by admin on February 13, 2008 in Business
Psychologists and marketers alike know that the more senses that are stimulated, the more likely that information can be retained. This very fact is crucial for direct mail senders. direct mail , when designed properly, can stimulate more of the senses than most other kinds of advertising campaigns can hope to achieve. This fact also makes promotions of certain kinds of products possible. It is a fairly simple matter for example, to send perfume or cologne samples by mail. You obviously cannot do this via radio or television. However mail has to be designed really well if it is to be affected, as even the most successful of these campaigns tends to generate a lot of waste.
